About us
Where it all started
Essenza Tradizionale was born out of a deep passion for the craft of men’s grooming and the timeless elegance that comes with it. It all began in our barbershop: De Barbier van Uden. Together with my father — a barber with over 30 years of experience — I learned that true style starts with attention to detail and a genuine love for the craft.
Day after day, we witnessed men transform in our chairs. Not only in appearance, but also in attitude. A sharp haircut, a well-groomed beard, the right fragrance — it changes a man. What began as a hobby and a search for products that truly delivered, grew into a dream: to create a brand that unites craftsmanship, style, and refinement.
With Essenza Tradizionale, we bring high-quality grooming products for the modern gentleman. Products that remain faithful to classic values, yet are developed with today’s world in mind. Every detail — from the ingredients to the fragrance experience — is carefully chosen. Our collections are an ode to the art of grooming, rooted in tradition and inspired by Italian class.
Our philosophy
"Grooming isn't a routine, it's a ritual."
At Essenza Tradizionale, we believe that personal care is more than an everyday act. It's a moment of refinement, a ritual where craftsmanship and style converge. Our products are designed for the man who pays attention to detail, who understands that true elegance begins with top-quality grooming. We combine traditional formulas with modern innovations to create products that are not only effective but also evoke a sense of luxury and class. From scent to texture, every element is carefully crafted to provide a timeless experience. Because true style isn't just about how you look, but about how you feel. Confident, polished, and impeccable. Essenza Tradizionale is more than just a brand; it's an ode to the classic gentleman, a tribute to the timeless art of grooming.
Why Essenza Tradizionale?
At Essenza Tradizionale, everything revolves around quality, authenticity, and timeless class.
Our products are not just grooming products; they are an extension of a lifestyle that combines craftsmanship, style, and tradition. Why choose Essenza Tradizionale?🛁 High-quality ingredients Our formulas are carefully composed using only the finest ingredients for hair and skin. We choose effective, natural components that ensure refined care without compromise. No unnecessary additives, just pure quality for the modern gentleman.🕴️ Authentic styleNo trends, no temporary hypes. Essenza Tradizionale stands for timeless elegance. Our products are designed for men who understand that style starts with the basics: a well-groomed appearance, with products that radiate class and refinement.✂️ Classic craftsmanshipOur roots lie in the barbershop, where tradition and expertise come together. With over 30 years of experience in men's grooming, we know exactly what works. Essenza Tradizionale pays tribute to classic barbershop culture, where grooming is a ritual and style is an attitude. 💎 Grooming without compromise. We believe a man should be able to trust his products. That's why we combine tradition with innovation, so that every pomade, beard oil, or spray is not only effective but also offers a luxurious experience from scent to texture. Essenza Tradizionale is for the man who chooses refinement, craftsmanship, and timeless class. "Grooming isn't a routine, it's a ritual."