The Problem With Most Hair Products

Around 80–90% of hair styling products on the market contain ingredients that make your hair look sharp in the short term, but dry it out and weaken it in the long run.
The biggest culprits are:

• Alcohol Denat → causes rapid evaporation, which dries out both hair and scalp.

• Silicones (like Dimethicone) → create a smooth feel but form a coating around the hair, blocking moisture and nutrients.

• Petroleum-based ingredients (like Mineral Oil or Paraffin) → make hair heavy and greasy while preventing oxygen from reaching it.

• Synthetic polymers → create an unnatural, stiff hold and are difficult to wash out.

Many well-known brands use these ingredients because they’re cheap and deliver an “instant” effect.
But after a few weeks you’ll notice your hair becomes dry, brittle, thin, and lifeless.

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Why Silicones and Drying Alcohols Are So Harmful

Silicones and alcohols are a paradox they make your hair look shiny and firm, but dry it from the inside out.
They disturb your scalp’s natural oil balance, leaving it less protected resulting in itchiness, dandruff, and breakage.

Studies show that about 85% of commercial gels and waxes contain these substances.
They work well temporarily, but over time your hair loses its natural elasticity and volume.

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What Makes a Product Actually Good?

The formula determines everything.

Let’s look at an example of well-balanced, nourishing pomades such as the Essenza Tradizionale Matte Pomade and Shiny Pomade:

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Matte Pomade – Ingredient Analysis

• Aqua (Water) – gentle water base: easy to rinse, leaves no residue.

• Cera Alba (Beeswax) – natural beeswax; provides hold without drying.

• Prunus Armeniaca (Apricot Kernel Oil) – nourishes and prevents breakage.

• Kaolin (Clay) – adds texture and volume without greasiness.

• Cetearyl Alcohol – a fatty (non-drying) alcohol that keeps hair soft.

✅ No drying alcohols, no silicones, no paraffin.
💧 Result: a natural matte finish, full texture, and healthy hair even with daily use.

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Shiny Pomade – Ingredient Analysis

• Aqua + Ceteareth-25 – lightweight, water-based texture.

• PEG-7 Glyceryl Cocoate + Glycerin – moisturizing and softening; prevents dehydration.

• PVP – provides flexible hold without stiffness.

✅ Natural shine
✅ Washes out easily with water
✅ Leaves no greasy film

Both formulas contain nourishing oils and mild preservatives (Phenoxyethanol, Ethylhexylglycerin) that protect rather than damage your hair.

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Why 90% of Men Use the Wrong Product

Most men choose a product purely for its hold or shine, without looking at the ingredients.
That’s why they often experience:

• dry or thinning hair,

• flakes or itching,

• products that are hard to rinse out,

• hair that becomes dull and lifeless over time.

The solution isn’t more product it’s better product.

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How to Choose the Right Hair Product

When you buy a new product, always check the first five ingredients on the label they’re the dominant ones.
If you see:

• “Alcohol Denat” or “Ethanol” → skip it.

• “Dimethicone” or “Cyclopentasiloxane” → silicones; avoid.

• “Petrolatum” or “Mineral Oil” → heavy, occlusive; not healthy for your hair.

Instead, look for:

• natural waxes (Cera Alba),

• mild clays (Kaolin),

• nourishing oils (Apricot Kernel Oil, Glycerin),

• and a water-based formula that washes out easily.

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The Balance Between Styling and Care

A great hair product should do more than just style it should care for your hair, especially if you style daily or have thinner hair.

The pomades from Essenza Tradizionale were developed with that exact balance in mind:
strong hold, natural appearance, and ingredients that keep your hair healthy.

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Try the Difference Yourself

👉 Matte Pomade – natural texture and volume without dryness
👉 Shiny Pomade – classic shine with a nourishing formula

Don’t let harsh products dry out your hair choose quality grooming that fits the modern man with timeless style.